Transparency in supply chains: what keeps the industry awake at night?

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Published: 4 March 2025

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Uncover the challenges and solutions shaping food supply chains

How transparent is your supply chain? In today’s food industry, ensuring visibility from farm to fork is more challenging than ever. Businesses face increasing regulatory scrutiny, shifting consumer expectations, and growing pressure to prove ethical sourcing and sustainability.

This exclusive report, created by TraceGains in association with New Food, explores the biggest transparency challenges facing the food and beverage industry today. Based on insights from the TraceGains Get Together at Food Integrity Global 2024, it reveals how industry leaders are tackling these pressing issues.

Key insights from the report:

Managing data complexity

• Many businesses still rely on outdated systems like spreadsheets, making data standardisation and interoperability critical. Instead of simply collecting data, companies must extract meaningful insights that drive smarter decision-making.

Proactive risk management

• The industry often reacts to food safety and fraud incidents instead of preventing them. The report highlights the importance of shifting towards risk-based supply chain mapping and AI-powered early warning systems to detect and mitigate threats before they escalate.

Breaking down silos

• Poor communication between procurement, quality assurance, and compliance teams weakens transparency efforts. Stronger supplier relationships and a networked approach to data sharing can improve accountability across the supply chain.

Meeting evolving consumer and ESG expectations

• Transparency is no longer just about compliance—it’s a brand differentiator. Investors, regulators, and consumers demand proof of ethical sourcing, carbon footprint tracking, and responsible business practices. Companies must take a proactive stance on sustainability and ESG leadership.

How TraceGains helps

• With over 88,000 supplier locations and real-time access to standardised supplier data, TraceGains provides the tools businesses need to improve compliance, collaboration, and sustainability. Its modular platform turns complex data into actionable insights, helping food and beverage companies navigate today’s challenges with confidence.

Download the full report

Get exclusive insights and expert strategies to enhance supply chain transparency.